Redesign 2 // Urban Sports

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PUBLICATION
SEE ON MEDIUM

YEAR
01/04/2023

TASK
CASE STUDY UI

This application together with the partner networks represents one of the most widespread fitness networks in European metropolitan areas. Monthly subscriptions at various tariffs give the user very simple and barrier-free access to an extensive range of offers, providing easy access to new opportunities and also including wellness services such as sauna and massages. The challenge of redesigning the app was to present its complex sporting facilities and programs in a more attractive, contemporary, and clear way. After cloning the app, heuristic analysis of the countless function carousels and new structures were implemented.

For the whole process visit @MEDIUM

MOODBOARD

style tile after makeover

The numerous sporting potentials should be better emphasized by a clearer visual distinction and a refreshment of the color concept. In another step the information architecture was enhanced, making the users’ experience tracking more essential to the experience.

REDESIGN

In order to give the app a fresher and more modern appearance, I decided to give the accent colors of the app more contrast and to really make them pop in comparison to the stronger black-and-white approach. Generally, the redesigns main approach is decluttering the event carousels and overcrowded UI to give the allow a more polished and easier interaction.

When choosing typography, I decided on fonts with very reduced serifs to give better accessibility. My choice fell on the Jakarta Display Family.